Citrus was an academic design project where we designed the brand identity as well as products for a line of cosmetics and apparel under an hypothetical parent brand Froggswear.
The cosmetics include a set each of lip crayons and nail colors in four hues. The apparel section consists of summer clothing for female young adults.

Fruit Illustrations

lemon illust.jpg
grapefruit illust.png

Colour Palette

Cosmetics Look and Feel

Lipnail trial.png

Final Typography and Visual Identity

Citrus Style 2-01.png

Packaging Designs

Fabric and Texture Moodboards

Rough Apparel Designs

Brand Lookbook